#BMS2025

B2B MARKETING OVERVIEW

Prioritising effective management in B2B marketing is essential not only for driving sustainable business growth but also for ensuring long-term customer engagement, competitive advantage, and organisational resilience. It

represents a holistic approach that balances performance, personalisation, and profitability across complex buyer journeys.

B2B Marketing Management is critically important for reasons such as: Driving Revenue Growth, Strengthening Customer Relationships, Optimising Customer Lifetime Value, Aligning Sales and Marketing, Enhancing Brand

Reputation, Leveraging Data and AI, Ensuring Ethical Data Practices, and Enabling Global Market Expansion.

Given the far-reaching impact of B2B marketing on both business outcomes and market positioning, effective management requires continuous innovation and agility. As the marketing landscape evolves, organisations must navigate new challenges and opportunities driven by technology advancements, shifting customer expectations, regulatory changes, and increasing demand for personalisation. Staying ahead of these dynamics is crucial for maintaining competitive relevance and ensuring sustainable business performance.

HIGHLIGHTS FOR 2025

Explore Personalisation, Hyper-Personalisation & Account-Based Marketing (ABM)

Explore the latest MarTech, AI, and Data-Driven solutions

Position your organisation for success in high-growth emerging markets

Gain first-hand insights from industry leaders and leaders and Innovators

Recognising the current industry landscape, the B2B Marketing Series 2025 will provide industry stakeholders a platform to explore data-driven strategies, AI-powered tools, customer-centric models, and strategic partnerships that fuel growth, enhance engagement, and maximise marketing returns.

DOWNLOAD AGENDA

KEY TOPICS

Customer Lifecycle Management & Customer Value Optimisation
AI-Led B2B Marketing & Predictive Analytics
Personalisation, Hyper-Personalisation & Account-Based Marketing (ABM)
Sales & Marketing Alignment to Maximise Conversion
Ethical & Secure Data Sharing, Privacy & Governance
Data Integration & Unified Decision-Making
Digital Transformation & B2B Marketing Technologies
Global Market Entry Strategies & Third-Party Growth Partnerships
Operational Excellence: Balancing CapEx & OpEx for Sustainable Growth
Emerging Trends & Future Disruptors in B2B Marketing

WHO WILL ATTEND

Chief Marketing Officers (CMOs)
Heads of Digital Marketing & Growth
Customer Experience Leaders
Data & Analytics Executives
CRM & Customer Lifecycle Managers
MarTech, SaaS & AI Solution Providers
Strategy & Business Development Leaders
B2B Marketing Consultants & Agencies

Join the industry’s premier gathering as we launch the B2B Marketing Series 2025 in London. This event will bring together senior marketing leaders, growth strategists, and technology innovators to share actionable insights, explore emerging trends, and address the most pressing needs in B2B marketing. Engage in one-on-one meetings, build valuable connections, and contribute to shaping the future of B2B growth across global and emerging markets.

SPEAKING OPPORTUNITIES

For speaking opportunities, please contact Adelaide Adu Gyamfi at aag@globalstrategicnetworks.com

SPONSORSHIP AND EXHIBITION OPPORTUNITIES

For sponsorship and exhibition opportunities please contact Akombia Koomson at ak@globalstrategicnetworks.com

GENERAL ENQUIRIES

Please contact us at info@globalstrategicnetworks.com

We look forward to welcoming you all to London in December.